One of the biggest assets of any business is its brand. Brand awareness within your target market is one of the key factors determining your business' success.
This means it is important you take steps to protect your brand. One way of doing so is to register your trade mark.
On 10 December 2012, new regulations came into force giving effect to the Madrid Protocol in New Zealand. This means it is now easier for New Zealand trade mark owners to apply for protection of their trade marks in multiple countries and overseas trade mark owners to apply for protection of their trade marks in New Zealand. This article discusses the Madrid System, its advantages and disadvantages and other recent changes to our trade marks legislation.