Intellectual Property
Protecting your business
We provide ip advice to start-up business owners through to large organisations with well-known brands. We’re also well-placed to protect your brand in other parts of the world, via our membership of SCGLegal.

Our intellectual property team has a proven track record in protection and commercialisation of intellectual property. This is complemented by our leading team of litigators, who can assist clients in circumstances where their intellectual property rights are being infringed.

We regularly advise on:
  • Trade mark registration, transfer and renewal
  • Trade mark enforcement
  • Distribution and licensing agreements
  • Copyright issues
  • Confidentiality agreements
  • Licensing agreements


Recent Projects

  • Advising clients on brand protection, including trade mark protection, registered designs and copyright advice.
  • Assisting local and international clients to register their trade marks in New Zealand and ensuring they are maintained.
  • Provided advice on intellectual property issues, including involving breach of copyright and passing off and acting in two disputes involving trademarks for a vinery.
  • Advising PQ Blackwell on its international joint venture with Moleskine relating to shared intellectual property.
  • Advising a large New Zealand pet store on passing off claim and copyright dispute.
  • Advising a US based private investment company on the restructure of intellectual property assets associated with a media business in New Zealand and its acquisition of a stake in the restructured group.



Your business brand – a steal?

Whether you are running a small local business or a large multi-national organisation, your brand will often be your most important asset. A distinctive brand is an important way to target and maintain a connection with your chosen market. By protecting your brand, you can ensure that it remains unique to your business and contributes to strong and consistent brand awareness amongst both your existing customers and your wider target market.

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Eight miles too far?

Summary of Eight Mile Style v New Zealand National Party [2017] NZHC 2603. The National Party's use of the track Eminem Esque, in its 2014 election campaign was a copyright infringement.

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Protecting and commercialising your intellectual property

Intellectual property is a significant asset for nearly all businesses so it is important that you consider how best to protect and, in some cases, commercialise it.

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Protecting Your Brand

One of the biggest assets of any business is its brand. Brand awareness within your target market is one of the key factors determining your business' success. This means it is important you take steps to protect your brand. One way of doing so is to register your trade mark.

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International Trade Mark Registrations under the Madrid System

On 10 December 2012, new regulations came into force giving effect to the Madrid Protocol in New Zealand.  This means it is now easier for New Zealand trade mark owners to apply for protection of their trade marks in multiple countries and overseas trade mark owners to apply for protection of their trade marks in New Zealand.  This article discusses the Madrid System, its advantages and disadvantages and other recent changes to our trade marks legislation.

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Wynn Williams Christchurch
Level 5, Wynn Williams House, 47 Hereford Street, Christchurch 8013, New Zealand.
PO Box 4341, DX WX11179, Christchurch 8140.
+64 3 379 7622
+64 3 379 2467
Wynn Williams Auckland
Level 25, Vero Centre, 48 Shortland Street, Auckland 1010, New Zealand.
PO Box 2401, Shortland Street, Auckland 1140.
+64 9 300 2600
+64 9 300 2609

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