Whether you are running a small local business or a large multi-national organisation, your brand will often be your most important asset. A distinctive brand is an important way to target and maintain a connection with your chosen market. By protecting your brand, you can ensure that it remains unique to your business and contributes to strong and consistent brand awareness amongst both your existing customers and your wider target market.
Summary of Eight Mile Style v New Zealand National Party  NZHC 2603. The National Party's use of the track Eminem Esque, in its 2014 election campaign was a copyright infringement.
Intellectual property is a significant asset for nearly all businesses so it is important that you consider how best to protect and, in some cases, commercialise it.
One of the biggest assets of any business is its brand. Brand awareness within your target market is one of the key factors determining your business' success.
This means it is important you take steps to protect your brand. One way of doing so is to register your trade mark.
On 10 December 2012, new regulations came into force giving effect to the Madrid Protocol in New Zealand. This means it is now easier for New Zealand trade mark owners to apply for protection of their trade marks in multiple countries and overseas trade mark owners to apply for protection of their trade marks in New Zealand. This article discusses the Madrid System, its advantages and disadvantages and other recent changes to our trade marks legislation.