BA, LLB, Senior Associate
Penny Birch

Penny is a senior associate in the national Corporate & Commercial Team.

Penny advises on a broad range of corporate and commercial work, including commercial contracting, mergers and acquisitions, consumer law, franchising and licensing.  She works with clients on all aspects of supply chain, including procurement, manufacturing, transport and logistics, distribution, retail and marketing and advertising to the end consumer.

In addition to Penny's experience in private practice, Penny has worked in-house for an NZX/ASX listed company as the legal counsel for the global procurement team.  Penny enjoys presenting and running workshops with clients, helping them to upskill their commercial teams in regulatory compliance and contracting best practice.
 



"I work collaboratively with clients to find practical solutions that add value to their organisation."
Contact
Wynn Williams (Auckland)
Level 25, Vero Centre,
48 Shortland Street,
Auckland 1010,
New Zealand.

Recent Projects

  • The following are examples of Penny’s legal work whilst at Wynn Williams and other firms:
  • Leading a series of acquisitions for an ASX listed company whereby independent agencies either sold their shares to the client or entered into network agreements that contained future share purchase options. These transactions included a range of merger and acquisition activity, including due diligence, put and call options, earn outs, and the issue of ASX listed shares in part consideration of the purchase price.
  • Delivering an interim outsourced solution to an NSX/ASX listed company for the review and negotiation of procurement agreements.
  • Advising a multinational digital platform on compliance to New Zealand marketing and consumer laws, including reviewing promotional collateral and pricing claims.
  • Assisting an Australian cosmetic and appearance medicine system to launch in New Zealand by leading the transactions for the acquisition of several clinics, preparing the suite of franchise documentation and advising on regulatory compliance to therapeutic advertising laws.
  • Advising a trans-Tasman security services firm on customer agreements, disputes, updating contract templates and advising on rollout of new pricing policies.
  • Assisting a multinational hotel chain in updating and strengthening its commercial accommodation agreements and running workshops with the national finance team on contracting fundamentals and mitigating risk within their business.
  • Advising a New Zealand natural supplement provider on the application of New Zealand regulations to the launch of a new product to New Zealand, including consideration of medical regulations, therapeutic advertising laws, privacy laws and other consumer laws.
  • Preparing terms and conditions, software-as-a-service agreements and leasing agreements for a tech start-up.
  • Supporting a client’s newly established offshore sourcing office through leading the legal negotiations with South East Asian manufacturers for the direct sourcing of goods to New Zealand and Australian businesses.
  • Preparing international licencing and distribution agreements for the expansion of a leading New Zealand food supply brand into offshore markets.
  • Advising on a range of transport and logistics contracts, including in relation to international freight forwarding agreements and 4PL suppliers.



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Wynn Williams Christchurch
Level 5, Wynn Williams House, 47 Hereford Street, Christchurch 8013, New Zealand.
PO Box 4341, DX WX11179, Christchurch 8140.
+64 3 379 7622
+64 3 379 2467
Wynn Williams Auckland
Level 25, Vero Centre, 48 Shortland Street, Auckland 1010, New Zealand.
PO Box 2401, Shortland Street, Auckland 1140.
+64 9 300 2600
+64 9 300 2609
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