Whether you are running a small local business or a large multi-national organisation, your brand will often be your most important asset. A distinctive brand is an important way to target and maintain a connection with your chosen market. By protecting your brand, you can ensure that it remains unique to your business and contributes to strong and consistent brand awareness amongst both your existing customers and your wider target market.
Matthew Couch, Partner at Wynn Williams talks to Jake Millar, CEO of Unfiltered about five tips to bear in mind before signing a new commercial lease. The video includes researching what ongoing obligations you may have, checking the premises will offer exactly what you are looking for and ensuring you don’t end up with a “hard ratchet”.
Jeremy Johnson, Partner at Wynn Williams talks to Jake Millar, CEO of Unfiltered about two things to think about when creating IP. The video includes what steps you can take to protect your IP and how to ensure international protection of your ideas.
Nick Kovacevich, Partner at Wynn Williams talks to Jake Millar, CEO of Unfiltered about his top five tips for entrepreneurs. The video includes the importance of having a shareholder’s agreement, looking after your intellectual property and why people are the most important aspect of your business.
Nick Kovacevich, Partner at Wynn Williams interviews Jake Millar, CEO of Unfiltered about his experiences as an entrepreneur starting out.